Make audience, positioning and voice decisions before writing more copy.
$10
One-time purchase. Any applicable tax shown at checkout.
5 files, including setup guide and license
No subscription or paid template app required
Use in your own work and finished client deliverables
Built for real use
A clearer starting point.
Make audience, positioning and voice decisions before writing more copy. Built around a practical sequence, with worked examples and reusable tools you can adapt to your own work.
Who it’s for
Independent brands and service businesses.
Put it to work
Clarify a core audience
Write a positioning statement
Create a practical voice guide
Preview the content
A short excerpt from the actual files. Worked examples are illustrative.Read the preview as text
Positioning is a set of choices. Keep the answers specific enough to guide a real piece of copy.
Primary reader: [Role and situation]. Trigger: [What makes them look for help]. Current alternative: [How they solve it now]. Main hesitation: [Risk they perceive].
We help [Specific audience] do [Observable job] through [Actual product/service]. Unlike [Relevant alternative], our approach [Verifiable difference].
| Claim | Evidence available | Safe wording |
|---|---|---|
Markdown files work in any text editor and can be copied into your preferred document app. CSV files import into Excel or Google Sheets. No paid template app is required.
Can I use these for client work?
Yes. Edit them for your own work, business, team or finished client deliverables. You may not resell or redistribute the source templates as a template product. Read the license.
What is inside a bundle?
The complete files from each listed product, plus a setup roadmap. The product page shows every included file and the standalone total.
How are files delivered?
Each product is packaged as a ZIP. Free files download immediately. Paid files become available on the delivery page after a confirmed payment. Delivery details.
Is this a Notion template?
These are portable Markdown and CSV files. You can copy text or import tables into compatible apps; no native Notion workspace is included.
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